|•Stop Abuse Now Campaign 2006|
|•Ad Campaign 2005|
|Stop Abuse Now Campaign 2006|
|Eleven charities and organizations are teaming up to promote three abuse helpline phone numbers to 13-25 year olds across Edmonton and northern Alberta for their second annual promotional campaign. Since most people begin dating during this period, it is critical they are well-informed what an abusive relationship is and who to call to seek help. Our goal is take abuse out of the closet so teens and young adults need not suffer in isolation when help is only a phone call away.
The campaign will utilize a 30 second commercial played on CTV, “Relationship Handbooks” distributed to all Edmonton schools, Edmonton Journal advertisements and television public service announcements on CTV to reach over 1.2 million people while focusing on a 13-25 year old demographic.
Great thanks to CTV, Edmonton Journal, You Me Giving, Frame 30 Productions, Victoria High School, WIN House, Lurana Shelter, Wings of Providence Society, A Safe Place, Alta-Fab and the Alberta Council of Women Shelters for partnering up with us on this initiative.
|Download (to the right) a draft version of the handbook we are going to distribute to schools.|
|Ad Campaign 2005|
The Livia Stoyke Foundation, WIN House, Alberta Council of Women's Shelters, A Safe Place, Lurana Shelter, and the Wings of Providence Society teamed up in the fall of 2004 to launch an awareness campaign to educate the public on the profound effects of family violence. The ads played at Famous Players' Silver City Theatre (twice before each movie screening), were advertised in the Edmonton Journal (November 6, 7, 12, 12, 18, 20, 27 and 28) and were on billboards in the LRT trains and on postcards distributed across Edmonton. The campaign was gender neutral and was used to inform the public about the beneficial role that the women's shelters play in our society, such as WIN House and their advocacy organizations, like the Alberta Council of Women's Shelters. This campaign coincided with Family Violence Prevention Month (November).
Sandra Danco, Executive Director of WIN House, spoke to Help TV on October 26th, Shaw Television of November 5th, A-Channel on November 8th, CFRN on november 8th and Global on November 11th, to discuss how this campaign was beneficial to the shelters. Thanks Sandra for all your hard work and efforts.
|Press Release for Campaign Oct. 31/04||For more information, contact Trevor by phone at 430.7953 or by e-mail at firstname.lastname@example.org.|
This campaign would not have been possible without the support of the Edmonton Journal, WIN House, Famous Players, Alta-Fab, and you, our sponsors, donors and volunteers. Together, we are making a difference. Thanks also to Jason from Zot media who printed and distributed our postcards related to this campaign.
The Livia Stoyke Foundation also gratefully thanks Caroline Clouquer and Lesley Pocklington for their help in designing these ads.